WEB AND PRINT DESIGN • CAMPAIGN

An awareness campaign during Stroke Month to wake Canadians up to the fact that stroke can happen at any age, and to donate to fund critical stroke research. 

Stroke Awareness Campaign

Creative direction, art direction, web design, concept.

Creative direction for a nationwide campaign waking Canadians up to the awareness of stroke. The concept showed parts of the brain and it's functions mapped onto the portrait of a person, with a provocative question: "Which part of your brain would you let stroke take away?" The obvious answer is none, which brings awareness to how the disease can take away brain function. The static and glitch effect is incorporated into the visuals to suggest loss of connection caused by stroke.