EXPERIMENTAL TYPOGRAPHY

A personal project using the arrangement of type to convey a message, idea, story, meaning or emotion.

Creativity in Bloom

Experimental typography,
design, visual narrative, story-telling.

Using experimental typography to create visual meaning. My approach here was to think of the creative process through the metaphor of a seed. Ideas are sowed into the mind as ‘seeds’. They then grow and transform by ‘budding’ and maturing within the mental field of thought through incubation. The BOOM of creativity occurs at the moment of illumination which is similar to the botanical process of efflorescence when flowers burst forth into ‘bloom’. The 3D model culminates the creative process. It is the actual manifested form— the ‘fruit’, indicative of the final fruition of the creative thought process into a physical, tangible form.

I am the tiny seed hidden from all view. The seed that scatters with the wind yet clings on as if to say, there is inside me something yet to be. My shell holds fertile secrets. Within me is imprisoned a fierce spirit of beauty waiting to erupt in dazzling splendour. I am the mere germ of an idea. The raw, intense, concentration of creative energy held tight! Will I explode into an oak? Or will I be an apple? All seeds answer to the light… but our colours are ever different. The seed never explains the flower. I choose to risk my significance, so that which is within me may bud into a flower and that which may flower may go on as fruit. I lie dormant buried in subconscious ground. Waiting until confusion settles and the mental field is ready for growth. That is when I pop out in small sporadic bursts. Random thoughts here and there. Ideas slowly germinate…

I am the tiny bud enclosed within myself. The bud that rides upon the shoulders of the stalk—unsure, small, undeveloped creative thought. Not yet lovely, yet bursting with the promise of transformation. I am born veiled, protecting the womb where the spark of creation will occur. The folds of my many petals hide myriad mysteries. Within are whispers of infant thoughts, ideas curious to peek outside. But they must labour hard, for I reveal myself, but slowly. Ideas must implode before they seek explosion. My lips are hence pursed tightly lest they should escape before their maturation. But as all infants are, these ever-curious ideas push and poke my petal curtains as they grow and crowd within me. I feel the creative energy build up within my being. I swell, and bloat, pregnant, nearing the brink of giving birth to a burst of creative energy. Infant thoughts grope and kick. Ideas awake!

I am the flower! Alive, full, a burst of efflorescence! An explosion! I inspire! I awaken! I am passion, I am vigour! I am the spark that sets forth a thousand blooms of youthful ideas! I am the cackling laughter of these young adolescents celebrating their escape. I am the crazy thoughts that the breeze flutters away on the wings of creativity. My nectars ooze filling the mental cup, it bubbles, it fumes, and my perfume diffuses and intoxicates in a violent clamour of words, images, and thoughts. My bloom is that very moment of illumination. The moment of insight. The spark of understanding. The flower needs the mind, and the mind needs this flowering for fulfillment. Ideas now bloom, I am about to BE!

I am the fruit... Ideas manifest and formed. Ripe and plump with detail and thought as shapes, colours, forms and structure. I am, I have become. I am thought and ideas that have reached fruition.