CREATIVE DIRECTION

An annual report that invites you home and welcomes you inside the different departments of the organization. 

Annual report 2019–2020

Creative direction for concept, copy, layout and design. Designer: Saarah Khan • Copywriters: Hafsa Kapadia & Jenn Fannoun

Using the metaphor of a home an annual report was created for the Yaqeen Institute of Islamic Research to showcase the impact donors had made during the year 2019-2020. The book became a house with windows on the cover, and the back of the building as the back cover. As you open the annual report you are greeted with a set of doors and as you "open the doors" Yaqeen invites you in, using the double-gate fold spread. This exposes a spread of four pages with a colourful grid of testimonials. You then flip the pages to journey into each of the "rooms" that have their own double-page spread that showcase the colour-coded departments of the organization. Finally you arrive at the financial spread that shows the donor powering the entire house.