CREATIVE DIRECTION

A recruitment kit for teams to join a special event to ride an interesting vehicle made from 29 bicycles called a Big Bike. 

Big Bike – Event Recruitment Kit Redesign

Art direction, illustration, design, layout, typography.

Client: Heart and Stroke Foundation of Canada

Heart and Stroke Canada wanted a complete redesign of their recruitment kit for the Big Bike fundraising and team building events for organizations. The idea was to showcase and create interest and awareness of the special vehicle called the Big Bike made of 29 bicycles. The kit included collateral for a captain to create teams, posters to advertise the event, pledge envelopes to track and fundraise and a photoframe to hold a photo from the event.