CREATIVE DIRECTION

An annual report that takes you on a journey along Certainty Boulevard revealing faith-affirming products along the way. 

Annual report 2020–2021

Creative direction for concept, copy, layout and design. Designer: Rola El Ayoubi • Copywriters: Hafsa Kapadia, Jenn Fannoun & Hana Alharastani

A visually impactful report for Yaqeen Institute to send to their donors. Readers are led on a journey along 'Certainty Boulevard'. A visual story is presented on each page with a cast of characters struggling with faith-related issues, while the 'Yaqeener' seems to effotlessly solve their problem by presenting something from the donation box. The reader is then invited to "open the box"—a gate-fold spread to reveal an infographic showing donation allotment. The result is clear, engagging, uncomplicated and fun!